Wonderland SRL
Buying-office

Company sales

SALES CAMPAIGN: “MEND YOUR SAILS WHILE THE WEATHER IS FINE”
Why is the Russian proverb so relevant when it comes to Italian fashion? If you want yourstore to sell latest trendy collections (let’s say, sell the spring/summer collection 2015 the same year instead of selling the last year’s collection) it is very important to place an order in time. Let’s talk about the way to do it.

Very often store owners who only start working with Italian brands ask us to send thecatalogue with price ranges of various brands. It’s not all that simple as it might seem at first sight.

Twice a year, the brands produce small promo-collections to familiarize potential wholesalers with general style, color palette and size range of their future full-featured collections. Meanwhile, Italian showrooms open their doors to buyers all over the world, while “live” presentations of collections take place in Milano, Florence and other cities. After having chosen the collection you like, you place a tentative order addressed directly to the manufacturer.

Such periods of tentative orders of collections as per samples are called sales campaigns:

THE FIRST SALES CAMPAIGN

The first sales campaign is held at the end of winter – at the beginning of spring. During this campaign you choose collections to be sold at your store in the next fall/winter season.

5. Sale of fall/winter collection at your store
4. Dispatch of ready-made products
3. Fabrication
2. Ordering
1. Presentation of a promo-collection
2014 2015
Зима Spring Summer Fall Winter
December January February March April May June July August September October November December January February

 

 

THE SECOND SALES CAMPAIGN

The second campaign is held at the end of summer – at the beginning of fall. .At this timeyou familiarize with collections and place an order for the next spring/summer season.  

5. Sale of collections at your store
4. Dispatch of ready-made products
3. Fabrication
2. Ordering
1. Presentation of a promo-collection
2014 2015
Лето Fall Winter Spring Summer
Июнь July August September October November December January February March April May June July August

 

In such a way, you place a tentative order, make a required advance payment, and only after that the brand fabricates the models of interest expressly for your store. Such a standard sales campaign system is adopted by the majority of brands all over Italy.

Some factories work on a stock-based principle. In this case you can purchase the so-called “ProntoModa” products — ready-made clothing with no pre-order required. Such apattern allows functioning stores to complement their range of products throughout the season,while first-time buyers can purchase things steering away from half-yearly anticipation.

Experts of the “Wonderland” company will help you snatch the opportunity to place an order and familiarize with peculiarities of each brand. Call us today, and we will competentlysuggest relevant dates to place tentative orders for each specific brand, or we’ll tell you about the possibility to purchase products “by a pattern”.

Call us right now!
We’ll meet you in Rimini in as little as three hours!
Contact number: +39.347.521.77.60