HOW TO BUY TO ADVANTAGE: EXHIBITIONS IN ITALY
How else can you purchase goods in Italy besides buying them at factory outlets or at showrooms? Let’s unravel a “secret weapon” of Italian fashion buying!
Many of us are aware of traditional ways of procurement of branded clothing in Italy, butonly few can take advantage of the most “Italian” way of bargaining — we are talking abouttrade fairs.
The most advanced buyers strive to close good deals right at the international exhibitions held in Italy. Not only will you be able to experience the atmosphere of the real fashion industry, but you’ll also familiarize with the latest trends and establish contacts with the best designers and fashion business leaders. The right connections, good deals and lump-sum contracts — this is what true Italian exhibitions are all about.
The “Wonderland” company arranges tours to the following regular fairs in Milano and Florence:
THE MIPAP MILANO PRET-A-PORTER
It is the largest international exposition for designer women’s ready-to-wear (pret-à-porter) clothing for the fall/winter season. It is held at the end of winter and lasts for 3 days. Itconsists of 2 sections depending on the stylistic course:
- Stream – casualwear for a modern woman;
- Iconic – classical style for a business woman.
You can place an order in the course of the exposition for the next fall/winter season.
THE MICAM INTERNATIONAL FOOTWEAR EXHIBITION
The International trade fair featuring footwear fashion industry. It is held twice a year in March and September at Fieramilano-Rho, the exhibition center of Milano.
The exhibition features new models from 1,000 Italian and 600 foreign brands from various parts of the world.
During the exhibition, you can order footwear collections for the next fall/winter and spring/summer seasons.
THE PITTI IMMAGINE UOMO EXHIBITION IN FLORENCE
The International men’s fashion exhibition. It is held twice a year (in winter and in summer) in Florence and it lasts for 4 days.
The exhibition features more than 1,000 Italian brands and about 400 brands from abroad.
The orders can’t be placed during the fair. The exhibition is mainly aimed atfamiliarization of buyers with men’s top trends for the next year.
THE PITTI BIMBO EXHIBITION IN FLORENCE
It is the fair of childrenswear. The exhibition features not only clothing, footwear and accessories for kids, but also presents designer solutions in interior decoration of nurseries and children’s rooms.
It is held twice a year (lasting for 4 days each time) in Florence. This event presents morethan 500 collections of Italian and world manufacturers.
An order can be placed during the exhibition for the next season.
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